Timothy Berners-Lee commented on a video excerpt that the initial implementation of the world wide web was a grassroots movement and the sense of community made it "most fun". This stuck out to me because that is what is happening with social media today. Social media creates an organic community that mirrors the fun Tim expresses here.
Frank and Gil also draw the distinction between the web and the internet; the web is a subsection of the internet and facilitates the end user experience of the internet.
The internet is a challenge to other mediums because it is "robust, fast" and causes "no degradation". This poses a particular issue for marketers who have to capture the attention of consumers that can switch their focus with the click of a button. Despite this, the Internet brings more innovative possibilities than we can imagine, in part because it forces the hand of corporate America and lends a voice to the everyman. While there is debate as to whether the Internet's impact on society is on par with the printing press, I don't think that statement is far off.
I was excited to see that the Engagementdb found a "direct correlation between top financial performance and deep social media engagement". This seems so obvious, but it's clear that a lot of companies still just don't get it. Along that line, I was also pleased to see that my organization, Accenture, made the Top 100 Global Brands List at #13 and falls into the "Maven" category. The Toyota key success factor "Be in it for the long haul" resonated with me in particular because it emphasizes making the right decisions and enhancing credibility. Companies that pursue this approach are not just dipping toes in the social media (SM) waters, but being intentional and thus better positioned to build real relationships and community with consumers, thus resulting in a successful SM Strategy.
In The Numerati introduction, Stephen Baker describes Google as the "marquee company" and "most entirely built on math"(7). While that is completely accurate, I hadn't considered that before. Google's search engine success is based on effective algorithms built on patterns displayed by humans. Algorithms and statistics have had a profound impact on our lives in so many ways we don't often consider - from our credit rating to Google searches. Though I find the area of statistics fascinating, I am nowhere near being a Numerati and have great respect for what they've accomplished and what is still to come.Dave Morgan and the Numerati search for patterns and correlations in our behavior and intend not only to be observational, but to change our actions as well. With my own rise in internet shopping, I would say they are successful. Morgan claims, "We're just at the beginning," and I think he's right!
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