List
Numerati - Introduction
Brief History of the History of the Internet (Video)
Ad - Smartphone (NYT)
Engaged/Valuable Brands (Report)
Future of the Internet (PEW Report)
Kimberly Clark (Video)
Also: Follow Mashable, Engadget and WSJ.com headlines and tweets.
Objectives:
What are specific reputable or reliable web metrics?
Are companies using these today to measure digital marketing performance?
What research is being done in the marketing arena? (This may shed light on what is considered important and relevant).
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